Under the multi-year agreement, Soulja Boy Tell’em will work with Yums’ designers to create his own signature shoe with Yums’ Block Star line of sneakers, which feature graffiti art on the soles of each colorfully crafted shoe.

"It clearly demonstrates how music and fashion blend together." said Yums Shoes CEO JP McDade. "The shoes and clothing line allow the wearer to express his or her personality, because each shoe is an individual piece of art. Soulja Boy Tell’em will be able to assist in designing shoes and apparel exactly the way he would want them to look. And with Interscope’s considerable marketing savvy, we expect this effort to be our biggest, most far-reaching yet."

The rapper’s business deal comes as amid the success of his Grammy award nominated single "Crank That (Soulja Boy)."

The song, which is featured on Soulja Boy Tell’em’s platinum-selling debut album souljaboytellem.com, has generated more than 3 million downloads of the song and ringtone to date.

“He built his own brand and we were lucky enough to work with him to take it to the next level,” said Steve Berman, Interscope/Geffen/A&M President of sales and marketing. “Soulja Boy Tell’em’s innate sense for what his fans want makes him the perfect artist to have a sneaker line…We’re excited to partner with him.”

Soulja Boy Tell’em fans can expect more from the rapper in the future, according to producer Mr. Collipark.

"We are very excited and have high expectations for this opportunity and future Soulja Boy Tell'em endeavors, including movies and television," Mr. Collipark said.

Halo Champagne, which Wayne introduced to the world in the video for his chart topping hit “Lollipop,” is set to launch later this year.

“I’m excited about this venture with Milestone Brands,” Lil Wayne told AllHipHop.com in a statement. “Champagne is for celebrating. There are so many different business opportunities…I want to take advantage of it all. I’m ready to put my foot in a new door.”

Halo Champagne consists of four distinctive sub-brands, each with its own flavor.

Halo Brut, contains various flavors and a citrus finish, with hints of lemon cream and roasted hazelnut.

Halo Brut Vintage features a classic, creamy consistency and a stronger mix of lemon blossoms and almonds.

Halo Rose, a combination of Pinot Noir and Chardonnay grapes, offers an aroma of pomegranate, crushed raspberries, and mint.

Finally, Halo Pinnacle is a fruity Chardonnay blend, capped off by hints of lime-tree flower and roasted hazelnuts.

Wayne’s French partner, Voirin-Jumeh is recognized as one of the finest makers of Chardonnay-based champagne.

The company, based in the Grand Cru Village of Cramant in Northeast France, has been known traditionally for artisanal champagne making.

In addition to his new title of “champagne maker,” Lil Wayne is putting the finishing touches on his first feature film appearance, alongside Forrest Whitaker and Isaiah Washington in Hurricane Season.

The story focuses on a high school basketball coach’s influence on a group of players in the post-Katrina New Orleans area.

The movie also stars Jackie Long, Taraji P. Henson, and Bow Wow.

"Shady Records has agreed to allow Obie Trice to pursue his craft in a different forum free from the constraints of the current major label model," Eminem's long time partner and manager Paul Rosenberg told AllHipHop.com.

Sources on the web have erroneously reported that the new explanatory track released to the web on Sunday (Jun 29) included lyrics meant as a diss to his former label and Eminem, who added Trice to the label's roster in 2000.

At issue was the song's opening verse, on which Trice raps "Guess it was meant / for me to branch off from my Caucasian friend" and "Nope, no more 2nd place to Eminem / question if I was 2nd is the question to many men."

"Eminem will continue to support and work with Obie on many levels of his career," Rosenberg stated frankly. "He remains a close friend and member of the Shady family."

During his time as a Shady/Interscope artist, Obie Trice's two albums which were well received critically, established the artist as Eminem's heir apparent.

The first, 2003's Cheers, sold over 500,000 copies worldwide, while its follow-up Second Round's On Me found slightly less commercial support.

A song that the two worked on for Akon's upcoming album has leaked to the Internet, and it's called "Hold My Hand." An earlier version of the track, without Jackson's contributing vocals, leaked in February, just as the pair's "Wanna Be Startin' Somethin' 2008" was officially released as the first single for the re-release of Thriller.

A mid-tempo ballad featuring strings at its beginning, "Hold My Hand" layers the singers' vocals over a drum machine and a twinkling piano melody as the pair trade off lyrics like "We're better off being together than being miserable alone" and "Nothing can come between us if you just hold my hand." Jackson's softer, more lilting vocal lines start the duet, but Akon soon becomes dominant, thanks to his distinctive phrasing.

Akon's label rep said that the singer's as-yet-untitled third album, due later this year, has not been completed, so there's no word on whether "Hold My Hand" will make the cut, and as such, there hasn't been any plan to release the song as a single.

Akon previously told MTV News that working with MJ was a dream come true, calling the King of Pop "incredible" and a "genius."

"Just to be in the same room [with him], I felt everything I wanted to accomplish in life has been achieved," Akon said. "That aura ... that's how incredible that aura is. We about to shake the world up, man. You know how you be with somebody and you can't even explain [the feeling]? I used to sit and think, 'How does somebody sell so many records and dominate a whole business genre to a point [where] nobody can't be a part of that without associating with you?' The way he thinks ... some artists think regional, some think national, I was thinking international. He thinks planets. It's on another level."

The drug bust last Friday was DMX’s second arrest in Miami that week.  On Monday, he was arrested for driving with an expired license. He’s also got legal trouble back home in Arizona where he’s facing trial on animal cruelty charges.  He was also sued last week for reneging on a deal to endorse a company that makes clothing for dogs.  

E! News has obtained court documents filed by Kimora Lee Simmons which stipulate that her hip-hop mogul ex pay a minimum of $40,000 per month in child support for daughters Ming Lee and Aoki Lee.

The breakdown equals out to $20,000 per girl and is required until each reaches 19 and a half years old—keeping Simmons paying for Ming, 8, through 2019 and Aoki, 5, through 2022.

Per the court docs, the Baby Phat exec will retain sole legal custody of the girls, but allows for papa Simmons to have a say in any "professional endeavors" the girls pursue. In the past, the girls have been frequently featured in print ads for Kimora's lifestyle brand.

The documents also break down the couple's physical custody sharing, with Mother's Day and Father's Day to be spent with the holiday-observing parent and Simmons getting the girls for one week at Christmas and one month in the summer, including, as specifically requested by the mogul, the weekend of his annual Rush Philanthropic East Hampton Art for Life benefit.

As part of Simmons' "reasonable child visitation," he will also get one weekend with his daughters every two months and alternate spring breaks with Kimora.

Simmons is also required to have a nanny and security person, to be named by Kimora, on hand when the girls are in his custody.

The duo first separated in March 2006, and Kimora finally filed for divorce in March 2008, citing irreconcilable differences.

The embattled actor has filed a request in federal court for permission to leave the country, first to London to sit in on the editing process for his new horror flick Gallowwalker, and then to Bangkok to film the action thriller Chasing the Dragon. Cameras are set to roll Sept. 8 and production is expected to last eight weeks.

According to the filing, Snipes' unavailability could jeopardize his "future livelihood as an actor," not to mention his ability to pay restitution for his crimes.

Snipes skated on charges of conspiracy and fraud but was convicted in February on three misdemeanor counts of failing to file tax returns on about $13.5 million in earnings. He was sentenced in April to three years in prison, but a Florida judge begrudgingly agreed last month to bail that will keep the Blade star a free man until his appeal has played out.

"Mr. Snipes will, of course, voluntarily return after his work on this film—as he has done each time he has been granted permission by this court," defense attorney Daniel Meachum wrote in Wednesday's filing, which was obtained by the Orlando Sentinel.

His bold request shouldn't come as a surprise to anyone, really. Before he stood trial, a judge gave Snipes the go-ahead to travel to Namibia (not for the birth of Shiloh Jolie-Pitt, but to finish shooting Gallowwalker), South Korea and Vancouver.